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Breast Reduction - The Bollywood effect 

Breast reduction for women has long been accepted as a necessary cosmetic procedure that can help women struggling with back pain or who feel uncomfortable in their own skin. A number of high profile cases in the UK has helped normalise breast reduction as an accessible option – Ulrika Johnson, Kerry Katona and Katie Price are just a few well known faces who have publicly gone under the knife. But breast reduction for men still had something of a stigma - all that looks like it's about to change as new generations of men reinvent the idea of male beauty.

 

Stars Strutting Shirtless - The Breast Reduction Boom

 

Men are increasingly aware of their looks and there has been a trend for young men to embrace the gym culture as well as the cosmetic surgery route to help them fix what weights and exercise can't. 'Moobs' – the abbreviation for 'man boobs' - can be impossible to shift with diet and exercise, a breast reduction operation can target the localised fat transforming a man's body shape and confidence. The medical term for 'moobs' is gynaecomastia, and it is linked to hormonal changes and some diseases, although in some cases excess chest fat is a result of being overweight.

 

Breast Reduction – Male Demand

 

And it isn't just a Western phenomenon – India has recently reported a huge boom in breast reduction operations as Indian men strive for the perfect chest. Cosmetic surgeons have said their number of male clients have risen from 10% to 40% in the last decade. Alongside breast reduction operations, hair removal procedures are on the rise as more men aim for the smooth, firm chest as flaunted by Bollywood actors and models. The Indian film industry has a massive pull on the Indian population, and actors such as Shah Rukh Khan, who strut around shirtless, are said to behind the breast reduction boom.

 

Indian Men More Image Conscious

 

Surgeons say they have noticed a marked change in the perception of beauty and looks; what was once a female preoccupation has now become a male one too as more men opt for breast reduction ops than ever before. The breast reduction operations are on the rise alongside laser hair removal techniques. Men, Indian surgeons say, are becoming more conscious about body fat - breast reduction surgery has now outstripped nose surgery in India for the younger demographics. 

 

At Bodylooks, we take cosmetic surgery seriously. We use our skills and experience to enhance your natural beauty, helping you to achieve your goals and increase your self-confidence. Our state-of-the-art clinic is warm and welcoming, and our staff are fully qualified and trained in this specialist area. Your care is at the heart of everything we do, so to find out more about our procedures, or to book an appointment for an initial consultation, call us now on 0845 602 9597 or use our online enquiry form.

 

 

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